In singapore alone, the breakfast cereal market in 2008 is generated a retail value of $38 million a 4% increase from 2007 unlike other countries, where kellogg has the majority of the market share, in singapore, nestle comes in first with 29%, followed by kraft foods then quaker oats co at 188%(breakfast cereal- singapore,1)as seen from the table below. The market nudie will be competing in can be examined on three levels the first outer level can be defined as the food and consumer staples market, the second is the beverage market and finally, the third and most closely related market segment – the fruit beverage market within the fruit beverage market, nudie is positioned as a niche product whereby the target market are willing to pay a. Segmentation of cereal market within singapore 2048 words | 9 pages milk is also known as ready-to-eat cereal. Essay about market segmentation 1770 words | 8 pages segmenation market segmentation market segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (kotler et al, 1994.
In the report we have brought a discussion about the marketing segmentation of nestle, their target market and positioning strategy in singapore the way nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greater facilities by the aggregate of different products or marketing mixes is shown in market segmentation of nestlé.
Segmentation of cereal market within singapore milk is also known as ready-to-eat cereal. While 840,911 households within are within one family nuclei (statistics singapore 2006)breakfast cereal market segmentation and its variablesmarket segmentation can be broken down into several variables geographical which consists of regional, city size, density and climate breakdown. Segmentation of cereal market within singapore climate breakdown the demographical variables include age and life-cycle stage, gender and income. Breakfast cereal marketing essay 10 introduction the breakfast cereal market is a very dynamic one with a variety of products being available and which aim to target different market segment.
Segmentation of cereal market within singapore introduction hot breakfast cereals refer to cereal grains that had to be soaked or boiled to be softened and edible pre-prepared cereal that is edible on its own or in milk is also known as ready-to-eat cereal.
Market segmentation is the searching of part of the market that are not similar from other segmentation provides the firm to good satisfy the needs of its major customers 1.
Kellogg's in fact has been within market for additional to some hundred years this is also very hard for several other firms to take position of the kellogg's within market thus kellogg's also enjoys its proper position but it deals as well as takes care for all issues which may jeopardize position that it holds within market (weinstein, 2001. Two main criteria's must be taken into account when analysing the target market for breakfast cereals these are segmentation and positioning 31 market segmentation market segmentation is a strategy that involves dividing a larger market into distinct groups of buyers with “different needs, characteristics or behaviour” (kotler at al 2009, 228. Within singapore itself, breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the younger generation and children who are seemingly more receptive to these western breakfast(breakfast cereal- singapore,1)datamonitor states that by definition the breakfast cereal market consists of hot breakfast and ready-to-eat (rte) cereals.
Market segmentation: the division of a market into different groups or the process of splitting customers in a market into different groups or segments, within which customers show similar buying behavior and share a similar level of interest in the same set of needs and wants satisfied by a marketer is called market segmentation. Within singapore itself, breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the younger generation and children who are seemingly more receptive to these western breakfast(breakfast cereal- singapore,1)datamonitor states that by definition the breakfast cereal market consists of hot breakfast and ready-to-eat (rte) cereals in singapore alone, the breakfast cereal market in 2008 is generated a retail value of $38 million a 4% increase from 2007.